Do you wonder why you keep on seeing people’s businesses soar? There’s a trick behind it. The world is quickly pacing up, and the old traditional marketing ways are no longer having a major impact. However, one constant that remains the same is a standard business card. These small print materials will put your business at par among your entrepreneurial peers.
A business card is a specific marketing tool that shows your prospects who you are in terms of your business and contact information. Your card has to have a standard size to fit in the general population’s wallets and cardholders. However, you can’t just print your info on a card and be done with it. You have to be smart while making your business card. Here is what to include:
It is absolutely vital to convey your business identity— your logo is a prime example of that.
Having your logo and tagline in a business card will make your brand stand out. Anyone holding it will recognize it the unique colors or remember it in the future.
Name and Job Title
In a standard business card, this is an essential piece of information. The name and title must take prominence and take plenty of space. It must appear in a large part of text on the card, informing the prospect of how to address you and your role in the company or organization.
State your real, full name and the role you play, for example, Steve Marshall – Co-Founder & Screen Writer.
How would you want people to reach you? This is the meat of the business card. Though there are various contact ways, the most direct is legitimate for this process.
Giving out your personal details could be a grave mistake. Again giving a general phone number could also be disastrous. Be a professional, take advantage of the opportunity and provide a legitimate address, phone number, and email address for your business.
Remember, standard business cards create a personal connection between you and prospects that cannot be forfeited by simple mistakes.
You may tend to think a website is not necessary for a card. But, when a business card is captivating, and a prospect wants to dig deeper, they will get into your website to learn more about you or your company.
Therefore, ensure that your website URL is functional with welcoming messages to help people understand how your business will solve their problems. A special offer for new subscribers can also do magic for the connection made.
Social Media Profiles
In the digital era, social media is indispensable in business. Your social media pages should be listed in your business card for the customers to connect with you and aid your online presence.
As a business owner, if you aren’t on social media, the business is dead. Ensure that the card has all the social accounts listings for the prospects to get a good taste of your work.
Too many colors and information can overstuff a card. Anyone will feel irritated and destroy the card. This way, you will be sending away customers instead of connecting to them.
White space doesn’t have to be white, but it means the card should have space that gives the eye ease in maneuvering to grasp important information. The trick is to include all necessary information without clutter.
In as much as you have to present your information professionally, having a boring card will not give you the best results. No matter the number of cards you give out, there will be no feedback.
It’s simple, captivate the prospect by expressing your information creatively. Through the card, someone will be able to figure out what you are presenting in real-time in the best way ever!
You can make them laugh while scheming through, intrigue them, and even let them fill the blanks by connecting via social media accounts or websites. You need to sell like a pro! It would be best to give a consumer a reason to prefer you over the million businesses available around them. Even if they provide a sentiment of liking the card, you can develop the connection from there.
Your card must officially meet a client’s demand to sail through the business storms. Be creative, have white space, include your social media pages and website, have your name and job title well outlined, and give the correct information to the target prospects through the standard business card.
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